WHY THIS MATTERS TO ME

Form, composition, structure, color, communication, mood: all important aspects of exhibit design, and vital elements to every design challenge.

I believe that there is always an opportunity to engage the creative and the open mind through designed solutions that surprise, inform, celebrate and challenge. Even the simplest of interactions can be elevated. Connections can be made that invite and welcome participants from all backgrounds into an inclusive world of art and design that enlightens perceptions and creates new pathways into the power of creativity.

My design philosophy is grounded in the application of emotion and artistic awareness onto structure and formal compositional understanding. I’m a big believer that design boundaries can and should be pushed only after design fundamentals have been expressed.

Paul Rand and Saul Bass are north stars because of their pioneering ability to pack emotional value into simple and bold works that are as elementally sparse as they are evocatively charged. The work of Ikko Tanaka provides me with endless inspiration for his use of line and color to express a modern cultural heritage, and Javier Mariscol finds joy, humor and even whimsy in branding. Jessica Walsh uses typography and color in ways that are intimate but universal, and Erin Zingré captures a future of design in works that are intellectually and vibrantly transformative.